Marketers are looking to increase or stretch fewer dollars over more expensive mediums and more expensive tools... It’s pretty safe to say they’re not going to be reducing their costs.
The biggest movers include TV advertising, identity resolution, and customer data platforms, which made its debut on the hype cycle.
With consent-based targeting, data transparency, and first-party data sourcing, marketers can tackle ongoing challenges effectively.
New arrivals on the hype cycle include AI-related categories like generative AI for marketing alongside other topics like emotion AI for marketing.
#digital-advertising #ai-innovations #marketing-strategies #data-transparency #emerging-technologies
Collection
[
|
...
]