2024 will be remembered for generative AI advancement in Europe, with companies like SAP leveraging B2B customer data for AI integration directly into business processes, leading to increased productivity and quality.
SAP's AI platform, Joule, claims 20% more productivity through direct data access, avoiding custom integration, unlike other tech companies. One in 80% of world transactions is handled by an SAP system, emphasizing seamless AI embedding for immediate customer benefits.
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