"AI was the big story of 2023 and 2024, and that has not changed. In fact, AI adoption will likely begin to accelerate in 2025 as energy and commodities companies gain confidence in use cases that promote optimization and innovation," wrote Publicis Sapient, a digital consultancy, in its 2025 outlook.
"The technology will be more actively integrated into business operations across sectors, a significant number agreed. AI is predicted to shift from a 'nice-to-have' to a 'must-have' tool for B2B marketers, with adoption increasing for content creation, personalization, predictive analytics, and campaign optimization."
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