* By Antoinette Siu
Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June.As more businesses explore live shopping features, the aim of Firework's generative AI live shopping solution is to increase consumer engagement and drive conversions - even after the livestream ends.
Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June.As more businesses explore live shopping features, the aim of Firework's generative AI live shopping solution is to increase consumer engagement and drive conversions - even after the livestream ends.
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