Using AI to build stronger client relationships in 2025 | Computer Weekly
Briefly

AI can be a transformative force in client relationships, allowing businesses to enhance engagement, improve service efficiency, and create tailored experiences for their customers.
AI tools, like Copilot for 365, free up time for sales managers to cultivate client relationships, fostering more significant connections and enriching overall customer satisfaction.
The insightful use of AI lets businesses analyze vast data pools, offering personalized recommendations and timely responses, ultimately enhancing customer interactions and their overall experience.
Spotify exemplifies successful AI integration by using customer data for personalized playlists, with its CEO emphasizing AI as a 'huge unlocking technology' for deeper engagement.
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