Uncloaking A New Programmatic Scam | AdExchanger
Briefly

"Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system."
"When you peel back the scheme's layers, you get a deeper technical understanding of how digital advertising works."
"Agencies like Omnicom and PMG are working on tools that help media planners, creative agency folks and strategists with tasks, such as audience planning."
Read at AdExchanger
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