Typeface Arc, a new software-as-a-service tool, uses existing data to create marketing campaigns for large businesses, costing hundreds of thousands or even millions of dollars.
Abhay Parasnis emphasizes the importance of AI tools tailored to specific roles and functions in the next phase, moving away from more generic solutions like ChatGPT.
Generative AI is gaining popularity among marketers for efficiently transforming content across various formats to suit different media and audiences.
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