AI is evolving from a 'solo violinist' to part of a symphony orchestrating layers of multimodal storytelling, impacting customer interactions with personalized experiences.
AI adoption in storytelling has surged to 72%, with marketing and sales being the most impacted areas, fostering deeply personalized interactions.
New modalities like image and video are democratizing storytelling, enabling a broader base of information workers to share their stories faster.
AI empowers creativity and productivity, offering opportunities to reimagine the enterprise content lifecycle with multiplayer ideation, deep personalization, AI agents, and an adaptive content loop.
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