Top creatives share how they're grappling with AI use at agencies
Briefly

"What I've learned from using AI tools is to hold on to your curiosity, meticulously fact-check everything, never give up on your empathy and don't ignore the bias,"
"I have used ChatGPT and other AI services for the last couple of years and my impression towards them is that they are really good at coming up with 'correct' ideas that properly answer the brief,"
Read at The Drum
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