A lot has changed in a relatively short time since the release of an early demo of ChatGPT in November 2022. In the months since, gen AI - the next generation of AI, of which ChatGPT is part - has established itself in the marketing industry as both a major accelerator and an unprecedented accelerator.
From early dalliances involving the use of it to generate images or text, it is now being used to scale up and or personalize multiple variations of content, which can be rapidly tested, amended, and then distributed within the requirements of a client's need.
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