The article discusses a recent Ragan webinar led by SEO director Louisa Frahm, emphasizing the evolving landscape of content discovery due to AI. While AI-generated summaries reshape how content is discovered, traditional SEO principles still apply. Frahm highlights that the simplicity of content, such as using bullet points and FAQs, aligns better with AI preferences, which can improve visibility. She notes that having catchy headlines under 60 characters is crucial since Google is increasingly selective about what it displays in search results, suggesting a focus on clarity and conciseness.
One of the biggest mistakes people make when it comes to search-friendly content is overcomplicating things.
AI prefers straightforward formats, such as FAQ, bullet points and Q&A sections.
Landing a placement in the carousel gives publishers the best shot at visibility with users.
Google has become 'more and more picky' about how many characters it will show in the actual search results.
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