The year 2025 is poised to transform consumer technology through advancements in AI, sustainability, and hyper-personalization. By integrating technology more seamlessly into everyday life, we can expect innovations like conversational commerce, next-gen wearables, and super apps to dominate the landscape. AI will drive personalized experiences, from tailored recommendations in commerce to bespoke beauty products based on biological data. This shift highlights a move towards direct-to-consumer platforms, revolutionizing how industries connect with consumers.
AI algorithms will analyse biological data, predict the effectiveness of products, and provide personalized insights into skin health.
We will witness an evolution where commerce platforms become much more D2C, contrasting with the marketplaces that have dominated for some time.
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