The State of AI: The paradigm shifts toward data for marketers
Briefly

"With the release of ChatGPT, we brought AI into the collective consciousness," Mira Murati, chief technology officer at OpenAI, said in an interview with the Wall Street Journal.
Similarly, in a Twilio survey of 2,450 business leaders, 54% of respondents said they plan to spend more on "AI-powered campaigns" next year, while 38% said they plan to use chatbots in their marketing efforts, though 28% of business leaders expressed concerns about data privacy.
Read at Digiday
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