The rise of AI influencers poses risks like the spread of misinformation, raising significant concerns around how much we value authenticity in our online interactions.
In 2023, 80% of consumers expressed interest in a product through an influencer's post, highlighting the immense power of influencer marketing in shaping consumer behavior.
Real people act as checks on brand promotions, while AI influencers can be manipulated to say anything, posing ethical dilemmas in marketing.
AI influencers offer cost and time efficiency for brands and can broaden representation, yet raise concerns over livelihood and authenticity in influencing.
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