The article discusses how artificial intelligence (AI) can transform marketing for small businesses by enabling them to create sophisticated campaigns efficiently. However, this comes with intellectual property (IP) challenges that owners must navigate. AI tools can generate content and visuals quickly, but small business owners need to understand the implications of these tools' terms regarding ownership rights. Additionally, without a clear business strategy, AI-generated outputs may not align with company goals, suggesting that professional guidance is crucial for effective AI deployment in marketing.
"Using AI in marketing raises critical intellectual property (IP) issues that small-business owners need to understand and address, especially regarding ownership and rights over AI-generated content."
"AI-powered tools enable even the smallest enterprises to develop sophisticated, targeted campaigns that once required significant resources, enhancing efficiency and improving outcomes."
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