According to GroupM, the UK is Europe's largest advertising market with ad revenue expected to reach £41.3bn this year and £50bn by 2028, attributing success to cultural diversity and creative industries.
GroupM CEO Josh Krichefski highlights London's diversity enriching the advertising industry, resulting in unique and inclusive advertising, while emphasizing the value of human creativity over AI despite its integration in processes.
#uk-advertising-market #cultural-diversity #digital-advertising #ai-integration #transgender-representation #greenwashing
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