The article humorously explores the debate over whether a CTO or CMO should lead AI initiatives within organizations. With the global AI market expected to surge significantly, understanding who drives these efforts becomes essential. The author's insights stem from practical experiences in performance marketing and emphasize a collaborative approach to AI, prioritizing direct engagement with technology rather than outsourcing it. This focus reflects the ongoing transformation of business operations influenced by AI.
The global AI market is projected to grow from $757.58 billion in 2025 to $3.6 trillion by 2034, with a CAGR of 19.20%.
My recommendation isn't what you think; it's crucial to determine who should lead AI initiatives in your organization between CMO and CTO.
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