"As a purely creative instrument, Sora, the new AI video app from OpenAI, is a game changer. Dream up any scenario and it appears in an instant. Freddy Krueger as a contestant on Dancing With the Stars. Mr. Rogers teaching Tupac Shakur the lyrics to the legendary rap diss "Hit Em Up." But just as its innovations are remarkable, so is Sora's potential for genuine harm."
"That's been true of generative AI for as long as the tech has existed. The capacity for abuse is inseparable from the miracle of what genAI can create. Sora simply extends the visual medium's long history of "elaborate deceptions" into something stranger, more alive, and untrustworthy. (This angle has been the focus of almost every story written about the app so far, and for good reason.)"
"OpenAI CEO Sam Altman understands the risk. He has suggested that Sora could usher in a "Cambrian explosion" of creativity for art and entertainment, but that it may also contribute to "us all being sucked into a [reinforcement-learning-optimized] slop feed." More remarkable, though, are the questions Sora poses for the future of social media and what we ask of it."
Sora is an AI video app that instantly generates short, realistic video scenarios, enabling users to create imaginative scenes and digital likenesses without uploading personal photos. The tool dramatically expands creative possibilities while also magnifying the risk of deception and misuse, extending the visual medium’s history of elaborate deceptions into more convincing, untrustworthy forms. Built with attention-grabbing features — ten-second videos, infinite scroll, and prompt-driven cameos — the app is optimized for addictive consumption. Rapid adoption has coincided with concerns that generated content will exacerbate information decay and blur the line between fiction and verified reality.
Read at WIRED
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