To be successful, these companies will have to do more than build the most 'intelligent' software: They will need people to use, and return to, their products.
The DOJ now has an opportunity to add some resistance to Google's monopoly, which could shape the future of AI and user engagement.
An AI assistant that shows up in (or works well with) those products will be the one that those people are most likely to use.
AI doesn't have to be life-changing to be successful; it just has to be frictionless, integrating seamlessly into the existing ecosystem.
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