The AI search earthquake is driving publishers to the bargaining table
Briefly

LLMs need access to smaller pools of vetted information in real time to accurately answer queries about current events, shifting towards Retrieval Augmented Generation (RAG).
Partnerships between Big Tech and news publishers are evolving as LLM makers integrate more RAG-based approaches into their products, such as OpenAI's SearchGPT and Microsoft's Bing generative search product.
Read at Axios
[
|
]