According to IDC, global data creation is expected to rise from 64.2 zettabytes in 2020 to 181 zettabytes by 2025.
Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions, creating a sprawling web of information that overwhelms clarity.
The increasing use of generative AI has created a data surge that offers opportunities for marketers to uncover insights but makes translating them into action challenging.
AI-powered systems sift through vast datasets, identifying patterns and delivering actionable insights in ways that are impossible for human teams to replicate.
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