TCL TVs will use films made with generative AI to push targeted ads
Briefly

Advertisers are now leveraging TV operating systems to enhance ad targeting and tracking, resulting in innovative strategies such as incorporating ads into TV screensavers.
TCL's initiative promotes generative AI usage in film production, aiming to reduce costs while featuring both human and AI-created content to engage viewers.
The launch of TCL's five short films on their FAST service illustrates the company's strategy to familiarize audiences with AI-generated movies and targeted advertising.
While the shorts utilize AI for special effects, all creative elements were crafted by human talents, showcasing a blend of technology and tradition in filmmaking.
Read at Ars Technica
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