The upcoming Super Bowl is set to feature a significant number of AI-focused advertisements, reflecting the growing integration of artificial intelligence across various sectors. Mark Evans, Fox Sports' ad sales VP, highlighted the inevitability of AI's presence in businesses. This situation bears similarities to the dot-com bubble era, particularly the infamous 'Dot-Com Super Bowl' in 2000, where many companies that heavily invested in ads subsequently failed. As AI companies make a major advertising push, the question remains whether this wave of tech will meet a similar fate as its predecessors.
AI is coming. If it's not already here in almost every business, it will be coming like a freight train.
It remains to be seen whether that technology will suffer the same fate as the others that splashed across similar ad spots in years past.
The event was considered the height of the dot-com bubble. At least eight of those 14 companies have been out of business for over a decade.
Perhaps most egregious of the bunch was Epidemic.com, a marketing company that folded by the end of 2000.
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