A recent study shows that AI-generated memes scored better in humor, creativity, and shareability compared to those made by humans or human-AI collaborations. While AI models produced broadly appealing content, humans still created the funniest individual examples. Participants using AI assistance reported higher productivity, generating more ideas but feeling less ownership over their work, which influenced their satisfaction. Therefore, while AI improves quantity in creativity, it may not enhance the quality of individual outputs, prompting a need for careful consideration of AI's role in the creative process.
AI-generated memes outperformed human-created memes in humor, creativity, and shareability, but humans still created the most exceptional individual memes.
Participants reported that using AI assistance increased productivity, generating more memes while feeling less ownership over their creations, impacting their satisfaction.
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