Without great original IP, the AI models don't develop," PIP Labs co-founder and CEO SY Lee said in an interview, emphasizing that AI is "taking, stealing all your data without your consent," and benefiting from it without sharing the rewards with the original creators.
With Story, creators can embed licensing terms directly into their IP, ensuring that anyone who uses it must adhere to their rules," Lee said. "You're declaring your sovereignty around the data. This is about saying, 'Don't mess with my data. This is my IP.'
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