"That's the proposed future for GM, where executives are touting a new "eyes-off" self-driving feature launching in 2028. Nothing like a little cat nap when you're hitting 80 mph on the highway. In today's big story, a portion of Corporate America is proud to tell you how it's avoiding AI. But executives' deep buy-in of the tech might make its arrival inevitable. What's on deck: Markets: Steve Cohen's Point72 shook up its top quant unit. Here's how it all went down."
"While a good chunk of businesses tout their use of AI, another cohort is proudly declaring they're against it. (Side note: If you'd actually prefer a robot wrote this newsletter, please don't share that opinion with my bosses.) Aerie, Heineken, and DC Comics are some of the brands shouting from the rooftops (or massive billboards) about their anti-AI stance, writes BI's Lara O'Reilly and Jordan Hart."
GM is developing an "eyes-off" self-driving feature planned for 2028 that would allow drivers to rest at high highway speeds. Several consumer brands, including Aerie, Heineken, and DC Comics, are publicly positioning themselves against AI and promoting human-created content and authenticity. Those brands are betting that consumer fatigue with AI will make human authenticity a competitive advantage. Corporate executives, however, remain heavily invested in AI tools, suggesting broad adoption may be hard to avoid. Advertising Week New York emphasized finding a human-AI balance as companies navigate consumer expectations and technology deployment.
Read at www.businessinsider.com
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