Snap is introducing an AI-generated video tool for creators, allowing them to make engaging videos from simple text or image prompts, marking a significant advancement in social media.
If Snap can make AI-generated videos easily functional for creators, they'll be a first mover in the space and become a trusted platform in AI.
Snap's text-to-video AI models will further enhance the ability to create engaging content and unlock never-before-seen avenues of creativity for creators.
This tool could bolster Snap's competition against platforms like TikTok and Instagram, potentially increasing user engagement from younger demographics.
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