"In marketing for any services industry, it's common to showcase a provider's past success. While it helps build confidence, this often comes off as 'showing off.'"
"There’s a lot of confusion surrounding agency and compensation. Recent changes have made homeownership less accessible for first-time buyers, reflecting a complex environment for agents."
"We have both an opportunity and, I'd suggest, an obligation to show up for our customers, focusing on demonstrating our value instead of boasting about past achievements."
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