Sasha Luccioni highlights that every AI interaction, from Google searches to image generation, carries an unseen energy cost, prompting a call for transparency in the tech industry.
Her research revealed significant environmental costs, including a study showing that the BLOOM language model could generate over 50 metric tons of CO2, comparable to multiple transatlantic flights.
At Hugging Face, Luccioni is leading efforts to promote awareness about the carbon footprints of AI technologies, aiming to push these insights to a broader audience beyond research.
She is developing a pioneering energy star rating system for AI models, designed to guide users in selecting environmentally friendly AI solutions without abandoning the technology altogether.
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