Generative AI has drastically changed the landscape of creative work, enabling marketers and creatives to produce various outputs like text, images, and videos rapidly. A survey indicated that over half of marketing managers utilize AI for content creation, harnessing its capacity to generate first drafts in minutes, which traditionally took teams days or weeks. This efficiency allows for quicker feedback and iterative improvements, emphasizing that while AI aids in the generation stage, the artistic touch still rests with human creators, who can enhance the quality and emotional resonance of the output.
One of the more remarkable traits of generative AI is its ability to produce creative work, whether it's text, images or video.
For some kinds of creative tasks, AI can produce in minutes what a team of creatives could take days or weeks to produce.
The magic isn't in the quality of the first draft itself but in the speed of generating something to react to.
No longer, for instance, do advertising teams need to spend days or weeks working through the first ideas for a creative brief for a new campaign.
Collection
[
|
...
]