Clara Shih highlighted how new Large Language Models (LLMs) can enhance A/B testing by machine-defining variants, potentially leading to thousands of creative possibilities for ads.
AI, like GPT-4 and DALL-E, is enabling brands like Coca-Cola to create new ads from existing assets, showcasing the power of AI in advertising campaigns.
LLMs allow LG Electronics to customize ads for 80 markets efficiently, reducing production costs and time while maintaining cultural relevance in each market.
#ai-powered-tools #marketing-technology #advertising-innovation #ab-testing #customized-ad-production
Collection
[
|
...
]