A recent report by NewsGuard indicates that Russian propaganda, particularly from a network called Pravda, is influencing the answers generated by AI chatbots such as OpenAI's ChatGPT and Meta's AI. Investigating the impact of misinformation, NewsGuard found that AI models repeated disinformation narratives 33% of the time. Pravda has published millions of misleading articles in an effort to manipulate search engines and affect chatbot outputs, suggesting a significant challenge in managing the integrity of AI-generated content amid pervasive misinformation.
According to NewsGuard, the Pravda network's effectiveness in infiltrating AI chatbot outputs can be largely attributed to its techniques, which involve search engine optimization strategies to boost the visibility of its content.
NewsGuard's analysis, which probed 10 leading chatbots, found that the chatbots collectively repeated false Russian disinformation narratives, like that the U.S. operates secret bioweapons labs in Ukraine, 33% of the time.
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