Martin D. Adams, an ethical AI entrepreneur, cautioned that many organizations are using generative AI to merely enhance existing productivity strategies, which could lead them to overlook its broader societal implications.
According to Adams, focusing solely on productivity—what he termed the 'mad view of AI'—can jeopardize customer relationships as businesses may neglect essential values in pursuit of efficiency.
Adams explained that generative AI can rapidly bridge the gap between ideas and execution, but this efficiency brings risks such as trivializing brand loyalty and community trust.
In marketing, the rush for content views driven by generative AI can result in what Adams describes as 'short-sighted' outcomes, neglecting crucial aspects like brand equity.
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