According to Salesforce's Connected Shoppers report, 75% of retailers believe AI agents will be critical for competitiveness by 2026. As digital channels grow, physical stores are becoming experience hubs and fulfillment centers, with 41% of purchase volume expected from these stores. The report emphasizes the importance of unified commerce, with 88% of retailers recognizing its potential to enhance customer engagement. However, maintaining shopper loyalty remains challenging, especially among younger consumers, prompting companies to innovate in customer service and rewards programs.
Eighty-eight percent of retailers say unified commerce will be very important or critical to their business objectives over the next two years.
AI agents greatly expand AI's impact by independently responding to customer inquiries, managing inventory, and more.
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