AI is revolutionizing the retail industry, particularly in enhancing online shopping experiences. A study by Lily AI highlights that many consumers struggle to find what they need due to unclear product descriptions filled with industry jargon, with 80% abandoning searches. Retailers must shift from 'merchant-speak' to 'consumer-speak' to ensure clarity and meet shopper expectations. Effective communication not only fosters better browsing experiences but is crucial in maintaining sales and customer loyalty in a competitive landscape fueled by AI advancements.
Online shopping isn't supposed to be hard. Retailer jargon makes it difficult for shoppers. Lack of clear product naming, descriptions, and detail is a source of frustration for consumers, and retailers need to realize that they are not only losing sales, but customer loyalty.
Retailers need to reevaluate how they describe their products, paying close attention to both the words used and the accompanying details provided. Merchant-speak often doesn't resonate with how shoppers search and think.
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