RAIN Notes: October 11
Briefly

Spotify's increasing user base and revenue are expected to surpass $15 billion, potentially shifting the power dynamic from music labels to Spotify, benefiting its investors.
Fernandez suggests that Spotify could evolve from being a 'hostage of the labels' to its 'warden', proposing significant financial implications for Spotify and its balance sheet.
True Native Media highlights that true crime podcasting presents underexplored advertising opportunities for brands willing to take risks, as its audience is described as financially robust.
The Interactive Advertising Bureau's upcoming webinar will explore the impact of AI on data and measurement practices across advertising, emphasizing the need for reliable insights.
Read at RAIN News
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