"This improved experience has driven an increase in traffic to supporting websites compared to the previous design," said Rhiannon Bell, vp, UX, Google. Bell wouldn't share any more specifics.
Google's AI search, launched last May, raised concerns about disrupting organic search traffic for publishers, potentially slashing ad revenue by up to $2 billion annually.
Raptive anticipates a 50% reduction in search traffic by 2025, leading to a $37,500 decrease in income for these publishers, according to Michael Sanchez, co-founder and CEO.
However, for some, the impact has been less severe than expected, with AI Overviews appearing in only 8% of the key search queries.
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