Justfly.com aimed to blur the line between reality and AI in its marketing campaign, focusing on AI-enhanced photography as a way to engage travelers.
The 'Unmasking Intelligence' campaign invites users to identify AI enhancements in photos, merging technology with travel to create interactive and memorable experiences.
Participants were challenged to spot AI in 29 transformed photographs, engaging them actively with the brand and enhancing their awareness of AI in travel.
The campaign was designed not just to promote Justfly.com, but to educate the audience about AI's role in their travel experiences creatively.
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