"OpenAI's launch of its Sora 2 AI video generator and Sora social media app is in disarray after it backtracked following complaints about copyright theft. The company's claim to have been surprised by the controversy and users' rapid circumvention of new controls demonstrates an outstanding lack of thought before the launch of such powerful tech. sora update: cameo and safety improvements inbound!1. cameo restrictions: we've heard from lots of folks who want to make their cameos available to everyone but retain control over how they're used."
"Initially, copyright holders were told they had to opt out if they didn't want their intellectual property to appear in videos generated by the model. After a week of chaos in which people generated AI videos of things like a Nazi SpongeBob SquarePants and ads for 'Epstein Island' children's toys, OpenAI backtracked and switched to an opt-in policy. To try to sway people to opt in, it promised to give rightsholders more control over the generation of characters."
Sora 2 is a new AI model that generates much more realistic and controllable video than its predecessor. OpenAI launched Sora 2 alongside an iOS social app intended to let users create videos of themselves and friends. The initial policy required copyright holders to opt out to prevent their intellectual property appearing in generated videos. A week of chaotic outputs, including a Nazi SpongeBob SquarePants and ads for 'Epstein Island' children's toys, prompted OpenAI to reverse to an opt-in policy. OpenAI announced cameo restrictions and text-based controls for how users' likenesses are used. Many users report frequent guardrail warnings while others already circumvent restrictions using unofficial images or edits. The rollout exposed significant safety and policy gaps prior to launch.
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