Generative AI is set to transform the workforce, but companies can unlock the value of Gen AI only if they use it in ways that generate consumer, employee, and stakeholder trust and put human well-being first.
Our research found that adopting Gen AI responsibly, at scale and with a focus on people, could add $2.7 trillion in economic value in North America over the next 15 years.
This is a once-in-a-generation opportunity for business leaders to not only succeed in the age of AI but also create future growth and prosperity in our region.
To be effective and build trust in the Gen AI-enabled future, leaders need to immerse themselves in the technology, engage, lead differently, and challenge old mindsets to learn new things.
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