The creator economy is rapidly evolving, driven by the intersection of technology and creativity. As artificial intelligence (AI) continues to advance, its influence on this sector is becoming increasingly profound. From virtual influencers to content repurposing tools, AI is reshaping how creators produce, distribute, and monetize content.
Jordi van den Bussche sees virtual influencers as the future of the industry. 'I see a future where almost every influencer is a virtual influencer. I've been saying this for years, and now it's slowly starting to happen. This is the future; this is where we're going to go.'
To mitigate the risk of the 'key man problem,' Jordi developed Bloo, a virtual influencer that mimics his own persona but operates independently of him. 'Every element of the process is modular, so you can replace anyone and everything, and it will live on and breathe on forever.'
The potential of virtual influencers is vast. They can create content at scale, never suffer from burnout, and maintain a constant presence without the limitations that traditional influencers face.
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