OpenAI has launched its video generation tool, Sora, in the UK, stirring up controversy over copyright issues in the tech and creative industries. Beeban Kidron highlighted that this release intensifies discussions surrounding the government's proposals allowing AI firms to utilize copyrighted material without prior permission. The tool allows users to create videos from simple text prompts, surprising the film industry with its potential to replace traditional methods of content creation. Artists have begun experimenting with Sora, noting its potential advantages for emerging creatives, though significant copyright concerns loom regarding data training.
Josephine Miller, a 25-year-old British digital artist, created a two-minute video of models wearing bioluminescent fauna and said, 'The tool would open a lot more doors for younger creatives.'
Beeban Kidron stressed that the launch of OpenAI's Sora highlights the urgent need for discussions about copyright, especially regarding the use of artists' work without permission.
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