He is the disruptor who came up with Yo, the disposable messaging app, before Snap developers apparently decided that Snapchat was the catchier name for their wanna-disappear photos. With a brush mustache and a hat, Gross looks more like a bowler than a billionaire.
His new venture, ProRata, operates in similar shadows.
"It's stealing," he says. "They're shoplifting and laundering the world's knowledge to their benefit."
"We can take the output of generative AI...and break it down into the components, to figure out where they came from, and then give a percentage attribution to each copyright holder, and then pay them accordingly."
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