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One startup's plan to fix AI's "shoplifting" problem

Bill Gross, famous for 'pay-per-click' model, launches startup ProRata focusing on 'AI pay-per-use' to address copyright challenges in generative AI industry.

Generative AI Has a "Shoplifting" Problem. This Startup CEO Has a Plan to Fix It

Bill Gross founded ProRata with an 'AI pay-per-use' model to fairly compensate copyright holders from generative AI outputs.

One startup's plan to fix AI's "shoplifting" problem

Bill Gross, famous for 'pay-per-click' model, launches startup ProRata focusing on 'AI pay-per-use' to address copyright challenges in generative AI industry.

Generative AI Has a "Shoplifting" Problem. This Startup CEO Has a Plan to Fix It

Bill Gross founded ProRata with an 'AI pay-per-use' model to fairly compensate copyright holders from generative AI outputs.
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One startup's plan to fix AI's "shoplifting" problem

Bill Gross pioneers AI pay-per-use model with ProRata, aiming to fairly compensate content creators for AI-generated work.
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