Omnicom and IPG Merger could lead to bigger AI investments - and maybe rewards

"If Interpublic was three quarters of our size, yesterday I had $1 to invest in those efforts, now I have $1.67 to invest in those efforts..."

"Traveling in packs helps," he said. (Earlier this year, IPG had planned to invest at least $80 million into AI in 2024.)

Read at Digiday