"People find ads in AI Overviews helpful, because they can quickly connect with relevant businesses, products or services to help them on that next step [of the buying process] at the exact moment that they need them," Brendon Kraham, vice-president of global search ads and commerce at Google, tells The Drum.
"Advertising will be the primary way to monetize AI [moving forward] - Google has a massive head start here versus other AI platforms," said a leading industry expert.
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