Mondelez expands generative AI marketing bets with new platform
Briefly

"Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market." - Jon Halvorson.
"The offering will expand Mondelēz's work with both generative AI - a newer category that's seen explosive growth thanks to advanced software like OpenAI's ChatGPT."
"Mondelēz said it will adhere to a responsible AI framework that ensures ethically and legally compliant use of the technology."
"The offering is focused on delivering speedier, more efficient production of personalized assets like text, images and videos that will help the marketer of Oreo and Ritz keep pace with fast-changing consumer trends."
Read at Marketing Dive
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