We want people to know when they see posts that have been made with AI. While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we're updating the 'Made with AI' label to 'AI info' across our apps, which people can click for more information.
The use of 'AI info' might flag that the image involved some kind of AI, but it still lacks the context and specificity that would make the label truly useful.
Meta says the new label better matches its intentions, which is to convey that there are nuances to how AI is used. 'Like others across the industry, we've found that our labels based on these indicators weren't always aligned with people's expectations and didn't always provide enough context.'
The company says it will begin including the 'AI info' label on video, audio, and image content that is either detected with 'industry-standard AI image indicators' or when users note themselves that the content is AI generated.
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