For many years, wagyu was at the top of the branding pyramid. On menus, the word was synonymous with a singular, ultra-high-quality type of imported beef from Japan. The meat was famously so marbled with fat that it could appear almost pale, and the specialized cows were so well-treated that the final, shockingly expensive cost seemed justified. But in recent years, with the rise of cross-bred wagyu cattle in the U.S., Australia and New Zealand,
And ever since money was created as a means to exchange for goods and services, advertising has crept in and bombarded us with phrases, buzzwords, and terms in order to coax us into buying their products over their competitors' offerings. Some words are more effective than others, but there are some terms marketers use that have been proven effective in increasing their sales that don't mean what you may think that they do.
If you've ever seen an episode of MTV's "Cribs" or gotten a peek inside a professionally-organized refrigerator, you'll notice that usually all of the labels on drinks and food are front and center and easy to read. The same method applies to a bar area at home. Similar to how a store displays products, it's easier to reach for the proper bottle by having the label facing outward, eliminating the guesswork.