Meta Platforms has experienced a growth in revenue, reaching $40.59 billion in Q3 while relying heavily on an evolving advertising landscape fostered by advancements in AI technology.
E-commerce is currently the most vigorous advertising sector for Meta, showing significant engagement from both consumers and brands. This trend aligns with rising daily active user counts across the Meta family.
CEO Mark Zuckerberg emphasized the impact of Meta AI, noting its potential for expanding advertising effectiveness as it gathers popularity among users, nearing 500 million active users.
With robust advertising demand and the ongoing development of AI capabilities, Meta envisions more monetization opportunities as user engagement continues to rise.
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